Build Enduring Brand Value in Web3

For over half a decade, THE RELEVANCE HOUSE has worked at the interface of blockchain and branding. We specialize in working with Web3 firms to transcend the hype and break through the noise using a proven, proprietary and scientifically based brand and communications methodology, combined with our intricate knowledge of the space.

This empowers you to plan and target your communications activities with clarity and confidence, increase the efficiency of your marketing spend, and generate measurable and sustainable impact.

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Enduring Brands

are Anchored

in Human Needs

Though blockchain may be new, human needs are constant. Enduring brands reach beyond technology to connect with the conscious and unconscious psychological needs of consumers through a clear and specific positioning.

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More about me

Only relevance has impact

Relevance is the only thing that sells. Relevance is vital to the success of products, services, projects, funding rounds, initiatives, messages and campaigns. What is relevant varies depending on who you are trying to reach. But what never changes is how relevance works. Relevance demands three things: visibility, value and credibility.

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Areas of Expertise

Our knowledge and experience spans every major area of the Web3 space.

(01)

blockchain

The technology underpinning cryptocurrencies and Web3. Blockchain is a ledger of information maintained by a distributed network of node operators. Transactions are organized into blocks, each of which holds a cryptographic reference to its predecessor, creating a chain. Depending on the use case, a blockchain network can be deployed as either a public and transparent, or private instance. But you probably knew that already ...

(01)

Blockchain

(02)

crypto

A peer-to-peer form of electronic money like Bitcoin, where transactions are typically maintained on a blockchain. The term cryptocurrency is correctly used to describe the native digital coins such as BTC or ETH which are paid out as rewards to blockchain node operators. It’s also often used to describe tokens issued using smart contracts on a blockchain platform such as Ethereum. But you probably knew that already ...

(02)

crypto

(03)

defi

Decentralized finance, or DeFi, is a high-stakes ecosystem of financial applications built using smart contracts on a blockchain. DeFi protocols enable peer-to-peer lending and borrowing, token swaps, and stablecoin issuance, without centralized intermediaries. But you probably knew that already ...

(03)

defi

(04)

nfts

Non-fungible-tokens, or NFTs, represent digital items such as images, songs, videos, or in-game items. By putting them on the blockchain as NFTs, these items can be made scarce or even unique. But you probably knew that already ...

(04)

NFTS

(05)

metaverse

An immersive digital parallel universe where we’re all represented by our personalized online avatars and can engage in social interactions, e-commerce, games, and more. But you probably knew that already ...

(05)

metaverse

(06)

gaming

After arcades, consoles, and mobile screens, blockchain is the next frontier for gamers. Web3 games incorporate elements such as in-game assets as NFTs that can be transferred and sold outside of the game, and play-to-earn models that generate revenue for players. But you probably knew that already ...

(06)

gaming

(07)

Tokenization

The digital representation of an asset as a token on a blockchain. Tokenisation can refer to fungible assets such as gold or other commodities, or to non-fungible assets like art or real estate. But you probably knew that already ...

(07)

Tokenization

(08)

custody

The provision of secure digital asset storage services, typically to institutions and high-net-worth individuals storing large sums. Custodians use the most secure infrastructure and cryptographic techniques to keep funds safe. But you probably knew that already ...

(08)

custody

(09)

Trading

Trading is speculating on the price of an asset by buying or selling according to market conditions. OMS, or order management system, is a software platform that enables a trader to place and execute buy and sell orders. But you probably knew that already ...

(09)

Trading

What We Deliver

Whether you are just starting to build your project, or seeking to refocus or strengthen your business and brand, discover how to reach your business goals with outstanding branding and marketing.

BRAND DEVELOPMENT AND OPTIMIZATION

We apply our proprietary, scientifically based methodology to to help you build a credible, distinct, specific, consistent, memorable, and relevant brand that differentiates you from the pack.

MARKETING & STORYTELLING STRATEGY

We map out the customer journey for your target audiences, explaining in detail how to develop relevant and newsworthy stories and messages, and the communications channels you will use to drive conversion.

EDITORIAL SERVICES

From op-eds and thought leadership, to blogs and storytelling, we develop compelling messages and stories that resonate with your target audiences.

SOCIAL MEDIA MANAGEMENT & CAMPAIGNS

We design, implement and execute a social media channel strategy tailored to your target audiences. In addition, we conceptualize, create, design and execute targeted campaigns for all major platforms including Google, Twitter, LinkedIn, Facebook, Instagram and YouTube.

EVENTS AND PITCHES

We help you craft and tailor a relevant story for your presentations and pitches. Whether dealing with investors, potential partners, and foundations, or on stage on a blockchain conference. Ah! We can also help you navigate the entire crypto conference circus.

CONVERSION OPTIMIZATION

Iterative user tests based on our growth hacking methodology to optimise conversion throughout the entire funnel. We find out how people use your website or app, identify and rectify bottlenecks and pain points, and boost conversion.

What is in it for you?

Your brand is the only asset attributable to your marketing spend. By understanding how your product, message and brand interact, you can achieve so much more …

1/6

MORE CLARITY

Stand strong & stand out
Discover the most promising, credible, differentiating, consistent, memorable, and relevant brand positioning for your offering. Get your own brand foundation, and move forward with certainty and confidence.

2/6

MORE ACTIONABLE

Bring it to life
‍“Planning without action is futile, action without planning is fatal.” Experienced guidance and hands-on support turn a solid strategy and plan into action that drives results.

3/6

MORE REPUTATION

‍Lead the conversation
‍In an industry awash with boosters, bots and throwaway blogs, genuine insight is at a premium. Build your authority as an authentic thought leader by authoring op-eds and articles in the industry’s most-read websites and publications with the support of our skilled and experienced writing and editorial team.

4/6

MORE Revenue

‍Squeeze more ROI out of every cent you spend
Tailor your marketing to the people who matter, with a compelling brand promise which is anchored in their needs. Through a distinctive brand with a clear positioning, you will significantly improve the targeting, efficiency, and ROI of your marketing spend.

5/6

MORE Unity

‍Have everyone sing the same tune
‍Your entire team will have a clarity of purpose. This is not just a powerful motivational tool — it also transforms your employees into evangelists for your mission while serving as a magnet for attracting top industry talent.

6/6

MORE sustainable

‍Build the foundations for enduring strength
‍Establish a brand that stands the test of time. Look beyond your next airdrop, your next release, your next round — and dig the foundations for a more long-term, strategic and sustainable approach to branding, marketing and communications.

How We Work

We work as an integral part of your company’s team, guided by a highly structured process. We plan, create and execute highly targeted communications that generate measurable, sustainable impact. Less sizzle; more substance. That’s how we build brands to last.

THE DISCOVERY

First, we ask you for everything you’ve got — from White Paper to Light Paper, Q&As to AMAs, and everything in between. Then, we read, research and learn. Afterwards, we will invite you to tell us in person what makes your solution special. We’ll pick your brain, and ask you for your gut feeling.

THE DISTILLERY

The distillery is where we (re)define your core brand positioning and detail how to best tell the world about your project. This process involves developing brand, marketing, communications and storytelling strategies, and determining the KPIs to measure success.

THE STUDIO

From op-eds and thought leadership, to blogs and storytelling. It’s time to bring your new brand to life: From establishing a clear and consistent corporate identity, to designing the look, feel and content of your website, all the way to building social media campaigns, landing pages and pitch presentations, we develop compelling messages and stories that resonate with your target audiences.

the delivery

Great brands don’t just make a splash, they leave a lasting mark. We ensure that you remain front and center with ongoing thought leadership articles, community engagement, growth hacking initiatives, social media campaigns, event and conference preparation, and stakeholder dialog.

Still not convinced?

Here's what some of our clients say...

1/5

“Right from the first conversation, we knew we could trust THE RELEVANCE HOUSE. They immediately got to work on a potential solution, remained in constant contact during the development process, and we were awestruck by the quality and speed of execution. The team developed a website that truly captured our core identity — it was such a huge difference. I have personally never experienced such professionalism, accountability and dedication from any other external vendor and I would recommend their services to everyone without hesitation.”

Nicky Chalabi, former CMO, Custodigit

Custodigit

2/5

"As a rapidly growing digital asset trading software company, our partnership with THE RELEVANCE HOUSE provided us with tremendous flexibility. From content writing, social media, and analytics, to automated lead generation, and strategic support: Their profound knowledge of the market, combined with an attention to detail and level of quality rarely found in the digital asset sector, make THE RELEVANCE HOUSE stand out in this space."

Andy Flury, Founder and CEO, Wyden (formerly AlgoTrader)

Wyden

3/5

“THE RELEVANCE HOUSE team enabled us to start from scratch with an experienced strategy, marketing, communications and social media team. They integrated well and were always seen as an integral part of our team. Everyone worked hard and supported us to go the extra mile, even in difficult situations. We can recommend anyone to work with German, Anna and the team, who are not only results oriented, but also fun.”

Waldemar Scherer, Co-Founder & CEO, Integritee

Integritee Network

4/5

"Geeq and The Relevance House have been working together for years and it has been a profound personal pleasure for me. The depth of knowledge in blockchain at THE RELEVANCE HOUSE is remarkable, so much so that it feels as though I am working with an exclusive, boutique group within their firm. THE RELEVANCE HOUSE team has had the ability to dive into extremely difficult technical material and distill its essence into powerful phrases and inspirational content. That they are able to organize campaigns efficiently, especially against the backdrop of the highs and lows of the market, is nothing short of remarkable. Words cannot express how lucky I feel to have had the experience and guidance of THE RELEVANCE HOUSE founders, Anna and German, who have seen and nurtured many a start-up, including ours. Their team is professional, gracious, and, most importantly, shares the deep passion we have to unlock the true value of Web3 technologies. It is a privilege to work with the team."

Stephanie So, Founder and CEO Geeq Corporation

Geeq Corporation

5/5

“Working with the team at Relevance House was a key factor during a critical stage for our company. German, Anna and the team worked with us to establish our brand identity and clearly set out a roadmap for our marketing efforts. Their dedication to deeply understand the product, and the team behind it, is why they managed to capture the essence of Ajuna Network so eloquently. Their deep experience in both Web3 and Web2 projects makes them a unique partner who we are proud to have onboard as partners."