This week: Are Bitcoin and Ethereum trying to enact a full-on “flippening”? Crypto infrastructure projects continue to shine, and Jack Dorsey is back with yet another launch.

Social media is no joke, even if it runs on humor. Getting it right takes planning, knowhow and a solid strategy – just like all other marketing.

This week: Memecoins are back – this time with frogs; resulting spike of activity causes stakers to flock to ETH and rifts in the Bitcoin community; Coindesk’s annual Consensus event demonstrates ongoing appetite for Web3 developments.

This week: Ethereum’s Shapella upgrade sails through without a hitch, Elon doubles down on crypto by teaming up with eToro to offer Twitter-enabled trading, and a16z’s second “State of Crypto” report shines a light on some encouraging trends after a deeply turbulent year for the sector.

Every new internet era brings new ways to reach your customers - and increases the risks of getting it wrong. That’s more true now than ever. TV’s Mad Men made advertising look so glamorous. Modern marketers could well feel nostalgic, not just for the aesthetic, but for the relative simplicity of what 1960s advertisers had to work with.

This week: Credit Suisse coverage is ahead of the curve, there’s plenty of good news on the crypto project funding front, and an influential tech entrepreneur sets heads scratching with an expensive $2 million bet.