But the masses — your main audience — don’t care about how it works. They care about how it meets their needs. Let’s take a look at the car industry as an example to see what we mean. When carmakers reach out to their audiences, what are they projecting?

This week: FTX asset sell off, SEBA partners with SGKB and receives Hong Kong license, new retail and wholesale CBDC pilots get the green light, and asset holders left out of pocket due to a rogue app and hack at Microsoft and LastPass.

No, the robots aren’t ready to take over – but that doesn’t mean you can ignore them. Chatbots can be a powerful productivity booster and aid to creativity, so it’s time to add “AI trainer” to your job description.

This week: Three important considerations for Web3 founders going into the next market phase; the potential return of FTX; Uniswap and Ledger come under fire from privacy advocates.

Successful firms know that branding and marketing don’t happen by magic or according to checklist-type formulae.

This week: MiCA paves the way for expansion of the European digital asset sector; Meta’s metaverse gets some legs; JP Morgan fires the starting pistol on institutional asset tokenization.