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Where blockchain meets branding
We help established Web3 firms to discover, assess and define the sweet spot for their brand positioning, using a proven, proprietary and scientifically based brand positioning methodology, combined with our intricate knowledge of the space. This empowers you to plan and target your communications activities with clarity and confidence, increase the efficiency of your marketing spend, and generate measurable and sustainable results.
Areas of Expertise
Our knowledge and experience spans every major area of the Web3 space.
The technology underpinning cryptocurrencies and Web3. Blockchain is a ledger of information maintained by a distributed network of node operators. Transactions are organized into blocks, each of which holds a cryptographic reference to its predecessor, creating a chain. Depending on the use case, a blockchain network can be deployed as either a public and transparent, or private instance. But you probably knew that already ...
A peer-to-peer form of electronic money like Bitcoin, where transactions are typically maintained on a blockchain. The term cryptocurrency is correctly used to describe the native digital coins such as BTC or ETH which are paid out as rewards to blockchain node operators. It’s also often used to describe tokens issued using smart contracts on a blockchain platform such as Ethereum. But you probably knew that already ...
So let's educate together. Decentralized finance, or DeFi, is a high-stakes ecosystem of financial applications built using smart contracts on a blockchain. DeFi protocols enable peer-to-peer lending and borrowing, token swaps, and stablecoin issuance, without centralized intermediaries. But you probably knew that already ...
Non-fungible-tokens, or NFTs, represent digital items such as images, songs, videos, or in-game items. By putting them on the blockchain as NFTs, these items can be made scarce or even unique. But you probably knew that already ...
An immersive digital parallel universe where we’re all represented by our personalized online avatars and can engage in social interactions, e-commerce, games, and more. But you probably knew that already ...
After arcades, consoles, and mobile screens, blockchain is the next frontier for gamers. Web3 games incorporate elements such as in-game assets as NFTs that can be transferred and sold outside of the game, and play-to-earn models that generate revenue for players. But you probably knew that already ...
The digital representation of an asset as a token on a blockchain. Tokenisation can refer to fungible assets such as gold or other commodities, or to non-fungible assets like art or real estate. But you probably knew that already ...
The provision of secure digital asset storage services, typically to institutions and high-net-worth individuals storing large sums. Custodians use the most secure infrastructure and cryptographic techniques to keep funds safe. But you probably knew that already ...
Trading is speculating on the price of an asset by buying or selling according to market conditions. OMS, or order management system, is a software platform that enables a trader to place and execute buy and sell orders. But you probably knew that already ...
What is in it for you?
Stand strong & stand out
Discover the most promising, credible, differentiating, consistent, memorable, and relevant brand positioning for your offering. Get your own brand foundation, and move forward with certainty and confidence.
Bring it to life
“Planning without action is futile, action without planning is fatal.” Experienced guidance and hands-on support turn a solid strategy and plan into action that drives results.
Squeeze more ROI out of every cent you spend
Tailor your marketing to the people who matter, with a compelling brand promise which is anchored in their needs. Through a distinctive brand with a clear positioning, you will significantly improve the targeting, efficiency, and ROI of your marketing spend.
Have everyone sing the same tune
Your entire team will have a clarity of purpose. This is not just a powerful motivational tool — it also transforms your employees into evangelists for your mission while serving as a magnet for attracting top industry talent.
Build the foundations for enduring strength
Establish a brand that stands the test of time. Look beyond your next airdrop, your next release, your next round — and dig the foundations for a more long-term, strategic and sustainable approach to branding, marketing and communications.
Still not convinced?
“Right from the first conversation, we knew we could trust THE RELEVANCE HOUSE. They immediately got to work on a potential solution, remained in constant contact during the development process, and we were awestruck by the quality and speed of execution. The team developed a website that truly captured our core identity — it was such a huge difference. I have personally never experienced such professionalism, accountability and dedication from any other external vendor and I would recommend their services to everyone without hesitation.”
Nicky Chalabi, former CMO, Custodigit
"As a rapidly growing digital asset trading software company, our partnership with THE RELEVANCE HOUSE provided us with tremendous flexibility. From content writing, social media, and analytics, to automated lead generation, and strategic support: Their profound knowledge of the market, combined with an attention to detail and level of quality rarely found in the digital asset sector, make THE RELEVANCE HOUSE stand out in this space."
Andy Flury, Founder and CEO, Wyden (formerly AlgoTrader)
“THE RELEVANCE HOUSE team enabled us to start from scratch with an experienced strategy, marketing, communications and social media team. They integrated well and were always seen as an integral part of our team. Everyone worked hard and supported us to go the extra mile, even in difficult situations. We can recommend anyone to work with German, Anna and the team, who are not only results oriented, but also fun.”
Waldemar Scherer, Co-Founder & CEO, Integritee
"Geeq and The Relevance House have been working together for years and it has been a profound personal pleasure for me. The depth of knowledge in blockchain at THE RELEVANCE HOUSE is remarkable, so much so that it feels as though I am working with an exclusive, boutique group within their firm. THE RELEVANCE HOUSE team has had the ability to dive into extremely difficult technical material and distill its essence into powerful phrases and inspirational content. That they are able to organize campaigns efficiently, especially against the backdrop of the highs and lows of the market, is nothing short of remarkable. Words cannot express how lucky I feel to have had the experience and guidance of THE RELEVANCE HOUSE founders, Anna and German, who have seen and nurtured many a start-up, including ours. Their team is professional, gracious, and, most importantly, shares the deep passion we have to unlock the true value of Web3 technologies. It is a privilege to work with the team."
Stephanie So, Founder and CEO Geeq Corporation
“Working with the team at Relevance House was a key factor during a critical stage for our company. German, Anna and the team worked with us to establish our brand identity and clearly set out a roadmap for our marketing efforts. Their dedication to deeply understand the product, and the team behind it, is why they managed to capture the essence of Ajuna Network so eloquently. Their deep experience in both Web3 and Web2 projects makes them a unique partner who we are proud to have onboard as partners."