Enrich Your

brand

experience

with web3

Amid the hype and excitement about Web3, NFTs, the metaverse, and other emerging tech trends, big brands from Prada to Starbucks are rushing in to make their play. But for every success story, there are many cautionary tales. We empower you to see beyond the hype and discover how Web3 can enrich your brand experience and impact your business.

Are you in a hurry? Give us...

Though blockchain may be new, human needs are constant. Enduring brands reach beyond technology to connect with the conscious and unconscious psychological needs of consumers through a clear and specific positioning.

Are you ready?

More about me

Are you in a hurry? Give us...

WHAT YOU CAN EXPECT

We empower you to see beyond the hype and discover how Web3 can enrich your brand experience and impact your business. Through a holistic analysis of your business, brand and client base, coupled with a deep understanding of the Web3 sector, we will uncover the best ways to further specific business goals such as boosting revenue, increasing customer loyalty, and expanding your client base.

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relevant circle for traditional brands & agencies

USE CASES

We work with firms to conceive and develop Web3 initiatives in the following domains:

(01)

crypto payments

You have decided to start accepting cryptocurrency payments. But how can you effectively communicate this to cryptocurrency users to grow revenue?

(01)

crypto payments

(02)

trust and validation

You are planning to use blockchain to provide additional trust to your customers about the origin of your products. But how do you communicate the benefits to your target audiences?

(02)

trust and validation

(03)

nfts

Many brands are launching NFT content or digital collectibles. But how can NFT initiatives be used to further tangible business goals, while ensuring a consistent brand experience? And is there more to NFTs beyond weird pictures of apes? Spoiler Alert: yes, there is.

(03)

nft

(04)

metaverse

You’ve seen and heard compelling success stories, but what would people actually do in your virtual space and how would this enhance your current brand experience?

(4)

metaverse

What We Deliver

When it comes to Web3, you have an expert partner who can cut through the noise and explain with precision. When it comes to branding, marketing and customer experience, you have a strategic partner that always looks to build enduring brand value, beyond the hype.

WORKSHOPS AND EXPLORATION

You have heard about Web3 and are interested in the possibilities it presents. But what use cases would be applicable to your business and brand? What is the competition doing in the space and what best practices and success stories can we learn from?

consultancy service

We won’t just tell you what’s possible. We provide clear and concise advice on which types of Web3 initiatives are best suited to your brand and business goals. Then we help you identify strategies, platforms and/or partners to make your Web3 initiative a reality.

WEB3 COMMS STRATEGY

We’ll build a strategy that clearly defines the stories and messages that resonate in the Web3 space, how they apply to your target audiences, and the channels which are used to propagate them.

editorial services

From op-eds and thought leadership, to events and pitches, we work with you to develop credible and compelling messages about your Web3 initiative. Our experienced editorial team will help you identify the story angles most likely to garner coverage in the Web3 press and the wider media.

CREATIVE CAMPAIGNS

We conceptualize, design and execute targeted and data-driven launch campaigns for Web3 initiatives (social media, trade press, events).

Your benefits

A carefully planned Web3 initiative that aligns with your brand experience and business goals.

1/4

Navigate with confidence

With increasing regulatory clarity and massive brands entering the space, Web3 is starting to mature. But in an industry that’s still growing, it can be hard to separate the innovative opportunities from the reputational pitfalls. Benefit from the experience of a group of branding and marketing professionals who have been here from the start and are at home in the space.

2/4

Enhance your brand’s value

The real value for your brand and business lies beyond the hype. It is rooted at the interface of customer needs and brand experience. Discover how Web3 can support tangible business goals such as boosting revenue, driving client retention, and expanding your customer base.

3/4

Ensure a consistent customer experience

When it comes to your brand, you’re the expert. When it comes to branding, you have a partner on an equal footing. All suggestions for potential Web3 initiatives will be carefully selected to ensure that they complement and enrich your brand experience.

4/4

Bring your Web3 initiative to life

Receive expert guidance and hands-on support in turning a solid Web3 strategy into an actionable plan that drives measurable results.

How We Work

Through a holistic analysis of your business, brand and client base, coupled with a deep understanding of the Web3 sector, we will uncover the best ways to further specific business goals such as boosting revenue, increasing customer loyalty, and expanding your client base.

THE DISCOVERY

Research, workshops, and consultancy
Through research and guided workshops, we analyze what makes your brand and business tick and the potential opportunities and pitfalls presented by Web3. We look into different markets and industries, extracting insights, best practices and relevant learnings.

THE DISTILLERY

Creating, planning and strategizing
‍We work hand in hand with you and your team or agency to create original, relevant and promising Web3 initiatives. If you have a clear idea already, we help define how your Web3 initiative will work towards your business goals, discuss potential implementation options, and detail how it will be delivered to your target audiences.

THE STUDIO

Bringing the initiative and message to life
‍We help you research and identify possible partners and accompany the development of your initiative. We then help you create and identify the stories, collateral, touchpoints and campaigns necessary to announce your Web3 initiative to the world, ensuring that you have all angles covered.

the delivery

Ongoing Web3 marketing and communications support
‍You have a reputable brand and well-tuned marketing and communications operation. But it may take a while to feel at home in Web3. We provide ongoing strategic support to make sure your initiative remains vibrant and relevant.

Still not convinced?

Here's what some of our clients say...

1/5

“Right from the first conversation, we knew we could trust THE RELEVANCE HOUSE. They immediately got to work on a potential solution, remained in constant contact during the development process, and we were awestruck by the quality and speed of execution. The team developed a website that truly captured our core identity — it was such a huge difference. I have personally never experienced such professionalism, accountability and dedication from any other external vendor and I would recommend their services to everyone without hesitation.”

Nicky Chalabi, former CMO, Custodigit

Custodigit

2/5

"As a rapidly growing digital asset trading software company, our partnership with THE RELEVANCE HOUSE provided us with tremendous flexibility. From content writing, social media, and analytics, to automated lead generation, and strategic support: Their profound knowledge of the market, combined with an attention to detail and level of quality rarely found in the digital asset sector, make THE RELEVANCE HOUSE stand out in this space."

Andy Flury, Founder and CEO, Wyden (formerly AlgoTrader)

Wyden

3/5

“THE RELEVANCE HOUSE team enabled us to start from scratch with an experienced strategy, marketing, communications and social media team. They integrated well and were always seen as an integral part of our team. Everyone worked hard and supported us to go the extra mile, even in difficult situations. We can recommend anyone to work with German, Anna and the team, who are not only results oriented, but also fun.”

Waldemar Scherer, Co-Founder & CEO, Integritee

Integritee Network

4/5

"Geeq and The Relevance House have been working together for years and it has been a profound personal pleasure for me. The depth of knowledge in blockchain at THE RELEVANCE HOUSE is remarkable, so much so that it feels as though I am working with an exclusive, boutique group within their firm. THE RELEVANCE HOUSE team has had the ability to dive into extremely difficult technical material and distill its essence into powerful phrases and inspirational content. That they are able to organize campaigns efficiently, especially against the backdrop of the highs and lows of the market, is nothing short of remarkable. Words cannot express how lucky I feel to have had the experience and guidance of THE RELEVANCE HOUSE founders, Anna and German, who have seen and nurtured many a start-up, including ours. Their team is professional, gracious, and, most importantly, shares the deep passion we have to unlock the true value of Web3 technologies. It is a privilege to work with the team."

Stephanie So, Founder and CEO Geeq Corporation

Geeq Corporation

5/5

“Working with the team at Relevance House was a key factor during a critical stage for our company. German, Anna and the team worked with us to establish our brand identity and clearly set out a roadmap for our marketing efforts. Their dedication to deeply understand the product, and the team behind it, is why they managed to capture the essence of Ajuna Network so eloquently. Their deep experience in both Web3 and Web2 projects makes them a unique partner who we are proud to have onboard as partners."